Obama Outspending Romney in Swing States
CNN shows that the Obama campaign has spent $306,817,890 on ads, resulting in 505,805 ad appearances. The Romney campaign has spent only $144,989,360 and aired 219,945 ads. While it’s still hard to tell which candidate made the right decision on advertising, Romney is slightly ahead of Obama in several national polls.
In Wisconsin, Obama has spent at least $3 million more than Romney. In most states, the ads are used to both attack the opposing candidate and promote their own candidates, but in Wisconsin 100 percent of Obama’s ads have been used to attack Romney and 93 percent of Romney’s ads are used to attack Obama.
In New Hampshire, Obama has spent over $4 million more than Romney. His most recent ad reminded voters how important their four electoral votes are and how even the smallest swing states can have major impacts on the election. Romney also recently released an ad in New Hampshire targeting citizens reliant on ship building.
Romney ads to run in western Pennsylvania
Until recently, only President Barack Obama’s campaign has paid to have ads run in Pennsylvania. His campaign as spent up to $4.55 million on them. CNN’s Politics section says that 41 percent of the ads have been positive while 59 percent have been negative.
The Romney campaign has announced though that it soon they will run its first ad in Western Pennsylvania. This ad states that Mitt Romney wants to keep coal as an energy plan while President Obama wants to bankrupt them. YDR.com reports that President Obama plans on launching two ads in Pennsylvania to counter Romney’s.
Democrats Push for Ads in Wisconsin
With Super Storm Sandy all but finished, both political parties have begun campaigning again. And according to CNN, the Democrats are focusing more on ads in Wisconsin than Republicans are.
CNN’s campaign-tracker is reporting that President Barack Obama has spent nearly 7.18 million dollars in ads for the Badger State, dwarfing Mitt Romney’s 3.95 million spent. And very few of the ads bring a positive message. One hundred percent of Obama’s messages are negative attacks against the GOP candidate. Romney doesn’t do much better with 93 percent of his ads attacking Obama.
There isn’t much left to do in Wisconsin except use ads. Both candidates canceled their visits to the state this week due to the weather. And with the election only a few days away, it is doubtful that either Romney or Obama will get another chance to visit.
Obama Outspends Romney on Virginia Political Ads
Iowa Wind Industry Focus of Advertising Whirlwind
The Obama campaign, in conjunction with the League of Conservation Voters, has released an $850,000 ad that criticizes Mitt Romney’s promise to rescind tax cuts for the wind industry. An article in the The Hill described the ad as trying to tip the balance in Obama’s favor in Iowa and Colorado by “highlighting Mitt Romney’s opposition to wind energy tax credits in the campaign’s final days.”
Iowa and Colorado are key states for both candidates, and the wind industry is a major employer in each state.
The ad features a laid off worker from Vestas Wind systems, who claims that he, along with 100 other workers, lost his job because of Romney’s promise to eliminate tax credits for the wind industry. The Romney campaign has affirmed that indeed it does plan to eliminate tax credits for renewable energy projects.
In response to this ad, the Romney campaign has spent $1.4 million in Iowa on a “Flatline” ad that blames Obama for the terrible economy.
Obama Spending More on NC Ads
According to a CNN.com chart, President Obama has spent $18.91 million on ads in North Carolina, with 17 percent being positive ads and the other 83 percent being negative ads. Republican candidate Romney has spent only $13.31 million on ads with 14 percent being positive and the remaining 86 percent being negative. The CNN poll shows a closer race with Romney leading President Obama by just one point.
The Obama campaign has spent more money in the swing state during the month of October, spending a total of $5.34 million while Romney has spent just $3.28 million. Yet Romney has visited one time while Obama has not visited the state at all this month.
In comparison to other swing states such as Ohio, both candidates have spent more money and made more appearances. Romney has visited Ohio 16 times in October while Obama has visited five times and Obama has spent just over $16 million on ads while Romney has spent just $10.45 million on ads in the state.
In Colorado Obama has spent just over $8 million on ads while Romney has spent $5.29 million on ads and both candidates have held events in the state a total of three times during the month of October.
The money spent by the Obama campaign along with the events held by the Romney campaign speak to how close the presidential race is, especially in N.C.
With less than a week left before the election Mitt Romney appears to be leading in the polls for the race for North Carolina. Survey USA conducted a statewide presidential poll in N.C. that showed Romney had a five point lead. President Barrack Obama was at 45 percent compared to 50 percent for Romney. Third party candidates combined with undecided voters were at 5 percent statewide in N.C. according to the poll released by Survey USA Oct.30.
Obama Spends Almost $4 Million More Than Romney on Ads in New Hampshire
According to CNN’s Campaign Tracker, President Obama has spent $5.46 million on ads during the 2012 Presidential Election Campaign. This is compared to Mitt Romney’s $1.27 million spent on ads in the state. Just in October, Obama spent $1.52 million on ads in the Granite State. Romney’s spending for this month has not broken a million.
With New Hampshire being the smallest swing state, having only four electoral votes, candidates seem to be taking that into perspective. New Hampshire only stands in front of Michigan and Pennsylvania in amount of money raised for ad campaigns in the swing states.
CNN states that 17 percent of the ads Obama has run have been positive ads, and 83 percent of the ads have been negative. Romney has also aired more negative ads, with only 11 percent being positive and the remaining 89 percent negative.
Both candidates have recently released ads in New Hampshire. CNN reported an ad by Obama that urges citizens to vote and asks for their support in an attempt to avoid a catastrophe such as the one in the 2000 Presidential Election. The ad also reminds New Hampshire voters that while the state offers the least amount of electoral votes, they’re still important and can make a difference in the election. Romney’s ad in New Hampshire targets a specific group of New Hampshire citizens; those who rely on shipbuilding for support.
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