CNN’s Poll of Polls, which is an average of three seperate polls taken over the last nine days in Virginia, shows that former Massachusetts Gov. Mitt Romney continues to chip away at President Barack Obama’s slight lead. The president is up now by only by a margin of 48 percent to Romney’s 47 percent.
Although his lead is diminishing, perhaps Obama’s consistent lead in Virginia throughout the campaign process can be attributed to his spending on ads. While the Romney campaign has only spent $25.84 million on campaign ads according to CNN’s Campaign Explorer 2012, the Obama campaign has spent substantially more at $44.23 million.
In a state like Virginia where the economy is the biggest issue that will cause voters to sway right or left, additional ads could be crucial for either candidate in winning over valuable undecided voters.
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